Sales, client experience and presentation skills training
Carlo Pignataro – SSE CEO & MASTER TRAINER
Carlo Pignataro is an author, entrepreneur, business and learning consultant best known as “The Luxury Coach”.
Born in 1974 in Turin, Italy, he has held strategic international sales & marketing positions with luxury companies such as Gucci, Damiani, Al Tayer Group, and has been a consultant for global players such as Luxottica, Giorgio Armani, Gianni Bulgari, World Gold Council, DTC, Pandora, Swarovski and many other corporates.
Presently based in Dubai, Carlo travels the world and speaks at conferences about sales and perceived value enhancement. He also designs sales & customer service training programmes for companies and organizations, and consults entrepreneurs and brands on how to strengthen their sales process, enhance their perceived value, gain a higher market positioning and consolidate their international presence.
As an NLP Master Practitioner, NHR Master Practitioner, Non Verbal Hypnosis practitioner, Body Language Scholar, and Vocal Coach—he is a trained opera singer—Carlo has gained an international reputation as the sales coach with a luxury twist.
His research based theories about perceived value, alongside the latest sales techniques and a profound understanding of client experience dynamics, make Carlo’s learning methodologies beneficial to individuals and Companies operating in the mid-high segment of their market, or companies interested in enhancing their positioning.
Carlo Pignataro, CEO & Master Trainer
Luxury Selling is our groundbreaking sales training programme. It is designed to help salespeople exceed their targets, boost their professional esteem and give them strategies and tactical tools to increase their value in the marketplace. The training course is tailored to meet the unique needs of our corporate clients.
We're entering a new era of customer service called Client Experience. This training course is designed to help companies and individuals reshape the interaction with their clients to exceed their expectations.
Through ``Learn Steve Jobs’ Public Speaking Techniques with NLP`` we coach participants about the style of one of the greatest business speakers of all time. The objective is to provide participants with new tools, techniques, practices and principles that will help them improve their public speaking skills.
Sales presentations are too often unstructured and left to the initiative of salespeople. A sales script book enables a company to standardize its sales presentations, equipping every sales associate with the right answer to every objection about their pitch. We will show you how to develop and write a strong sales script book to guide your sales delivery.
Branding is no longer a prerogative just for companies but for individuals as well. Managers, employees, freelancers and entrepreneurs can find unprecedented opportunities in the marketplace with the help of the internet and social media. Attendees of the Personal Branding course will learn the branding strategies of the world's most prestigious companies, and practical tools to adapt them to their own context.
Our one-to-one coaching sessions with Carlo Pignataro are aimed at entrepreneurs, sales and marketing directors, and newly appointed sales managers. The sessions can take place in person in Dubai, Abu Dhabi, Doha, Malta and Lugano, or, with the help of Skype, all over the world.
Carlo has been working with us for a year and a half now. What I can tell you is that the training delivered to our Sales team on one side, and too our Store Managers on the other side has brought a lot to our Fashion team : - improved customer service - higher cross selling - better understanding of what luxury buying experience should be - team building in and across the brands (through role plays…) - employees retention (they feel valued and they are asking /waiting for the next quarterly training) Carlo is full of energy, very positive, and share very efficiently his strong experience in Luxury. Needless to say, trainings have to be followed up on the field, as it takes time and repetition to correct / change "bad habits".
Dear Carlo, It is my pleasure to recommend a professional luxury coach like yourself with high level of dedication and initiative with wealth of luxury retail's industry knowledge providing exceptional training and services on numerous number of sessions to our retail managements and sales team.
Dear Carlo, I would like to thank you for the excellent sales training sessions you have delivered to our UAE sales team in March this year. The sessions were insightful, practical and actionable with a clear link to generate incremental sales. ]We have indeed witnessed a significant increase in our sales following the course. We really appreciated how the content of the training was tailored to our needs and made very relevant to our line of business. We thank you for your enthusiasm, out of the box thinking and creative ideas. I can certainly recommend your trainings to any retail business or any professional wishing to enhance his or her sales skills. I look forward to working together again in the future.
“We have hired Selling skills Empowerment to develop and deliver a customized training programme addressed to our retail partners with the aim to increase their ability to sell luxury brands and to provide consumers with a world class shopping experience. SSE was able to structure an articulated programme inclusive of all the elements that a luxury shopping experience requires in a very practical and entertaining way. After the training we have experienced not just an increase of sales of our luxury brands, but also a substantial improvement in the retailers’ teams’ ability to promote and represent global luxury brands such as the ones under the umbrella of Luxottica. I would recommend SSE to any luxury retailer interested to grow its team and improve its customer service.”
“Dear Carlo, I take this opportunity to thank you personally for delivering some of the most organized and world class trainings for the AWR group since 2012. We have always received very good feedback from our employees with regard to the programs and seminars you have conducted so far. You bring in a lot of relevance and innovation in all your courses which has been well appreciated by our team. You have always stepped in to help and guide us, whenever we have required your expertise for external events. Thank you for all your valuable efforts and initiatives. Here’s wishing you a long business with the AWR group and keep the great work going.”
“Selling Skills Empowerment FZ has worked with me as a third party training consultant during the year 2013. The name of the course was Advanced Luxury retail. I am happy to say that the professional approach coupled with the deep understanding of the luxury industry in the Middle east and the customer behavior has helped raise the standards of my retail team significantly. Real added value has been felt as this course and the trainers gave their all with a lot of passion. I would be proud to recommend SSE FZ for any further courses an trainings in the field of sales and luxury retail.”
“Carlo provided an excellent and eye-opening course with his Charisma and Leadership course. There were a number of practical exercises and Carlo’s experience and familiarity with the elements of leadership and rapport really stood out. I would definitely recommend the course to anyone looking to get ahead in the corporate world or who wishes to improve their communication skills.”
“Carlo’s knowledge on these topics, combined with the experience of a mix of business people that attended these sessions, enabled me to take away new skills and techniques which I can adopt in my everyday life. I would recommend these courses and Carlo’s services to any corporate company, or individuals who need to go that extra mile in their professional life”
“While I have attended various sales courses organised by my company in the last few years, I found Carlo’s hands-on no frills approach to be refreshing and practical. keep up the good work Carlo!”
“What an empowering course for Sales Professionals. Well done Carlo. I look forward to attending a lot more of your NLP courses”
“It is one of the very few courses I attended that kept me interested throughout primarily because of the attendee involvement throughout the course. If I were to name three aspects that provided value to me where the self reflection questions one is asked to answer for himself, the exercises we carried out where either your partner or the group gives honest feedback on your performance during the excercises and the practical tools one learns that can be made use of immediately.”
“It is not the first time that I attended a selling skills master course and sincerely this has been one of the best and most motivating selling course that I have attended. These two intensive days have provided me with a fresh and different approach on how to deal with customers and most of all improve my sales techniques. I am now more aware of the selling techniques which I can use, which make feel more positive and confident in my work.”
Level 14, Boulevard Plaza Tower 1,
Downtown Dubai, P O Box 334155
Dubai, United Arab Emirates
Ph: + 971 4 455 8708
Fax: + 971 4 455 8556
This book is intended for those already working at the high end of the market (from managers to self-employed professionals, commercial executives to store managers, as well as for anyone seeking to enahnce their professional and business career, helping them to stand out from the competition.
Sell with Style is all this and much more. It is a concise and practical text, which skillfull combines all of the strategic and tactical elements of a fundamental business practice: selling.
“Carlo has set himself an ambitious task: deconstructing the idea of style itself.”
“The issue is no longer simply buying or selling but embodying true Style”.