Training Programmes

SELLING SKILLS EMPOWERMENT is the leading training firm in Dubai that provides its corporate clients with empowering and tailored training programmes, designed to meet their specific goals.

Carlo Pignataro – SSE CEO & MASTER TRAINER

Carlo Pignataro is an author, entrepreneur, business and learning consultant best known as “The Luxury Coach”.

Born in 1974 in Turin, Italy, he has held strategic international sales & marketing positions with luxury companies such as Gucci, Damiani, Al Tayer Group, and has been a consultant for global players such as Luxottica, Giorgio Armani, Gianni Bulgari, World Gold Council, DTC, Pandora, Swarovski and many other corporates.

Presently based in Dubai, Carlo travels the world and speaks at conferences about sales and perceived value enhancement. He also designs sales & customer service training programmes for companies and organizations, and consults entrepreneurs and brands on how to strengthen their sales process, enhance their perceived value, gain a higher market positioning and consolidate their international presence.

As an NLP Master Practitioner, NHR Master Practitioner, Non Verbal Hypnosis practitioner, Body Language Scholar, and Vocal Coach—he is a trained opera singer—Carlo has gained an international reputation as the sales coach with a luxury twist.

His research based theories about perceived value, alongside the latest sales techniques and a profound understanding of client experience dynamics, make Carlo’s learning methodologies beneficial to individuals and Companies operating in the mid-high segment of their market, or companies interested in enhancing their positioning.

Carlo Pignataro

Carlo Pignataro, CEO & Master Trainer

Our learning methodologies

  • FOUR COLORS VOICE (to develop vocal control)
  • PHILOSOPHY (human responsibility as a base of customer service)
  • ART, HISTORY AND MUSIC ( to understand the historical process that lead humanity to luxury and excellence)

Luxury Selling

Luxury Selling is our groundbreaking sales training programme. It is designed to help salespeople exceed their targets, boost their professional esteem and give them strategies and tactical tools to increase their value in the marketplace. The training course is tailored to meet the unique needs of our corporate clients.

Client Experience

We're entering a new era of customer service called Client Experience. This training course is designed to help companies and individuals reshape the interaction with their clients to exceed their expectations.

Presentation Skills

Through ``Learn Steve Jobs’ Public Speaking Techniques with NLP`` we coach participants about the style of one of the greatest business speakers of all time. The objective is to provide participants with new tools, techniques, practices and principles that will help them improve their public speaking skills.

Writing a Script Bool

Sales presentations are too often unstructured and left to the initiative of salespeople. A sales script book enables a company to standardize its sales presentations, equipping every sales associate with the right answer to every objection about their pitch. We will show you how to develop and write a strong sales script book to guide your sales delivery.

Personal Branding

Branding is no longer a prerogative just for companies but for individuals as well. Managers, employees, freelancers and entrepreneurs can find unprecedented opportunities in the marketplace with the help of the internet and social media. Attendees of the Personal Branding course will learn the branding strategies of the world's most prestigious companies, and practical tools to adapt them to their own context.


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One-to-one Coaching

Our one-to-one coaching sessions with Carlo Pignataro are aimed at entrepreneurs, sales and marketing directors, and newly appointed sales managers. The sessions can take place in person in Dubai, Abu Dhabi, Doha, Malta and Lugano, or, with the help of Skype, all over the world.

Our Clients

Our Services are trusted by

S.S.E. Training & Consulting

Level 14, Boulevard Plaza Tower 1,
Emaar Boulevard,
Downtown Dubai, P O Box 334155

Dubai, United Arab Emirates

Ph: + 971 4 455 8708
Fax: + 971 4 455 8556


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A fascinating exploration of the world of selling, taking an original, luxury-focused approach.

This book is intended for those already working at the high end of the market (from managers to self-employed professionals, commercial executives to store managers, as well as for anyone seeking to enahnce their professional and business career, helping them to stand out from the competition.

Sell with Style is all this and much more. It is a concise and practical text, which skillfull combines all of the strategic and tactical elements of a fundamental business practice: selling.

“Carlo has set himself an ambitious task: deconstructing the idea of style itself.”

Gianni Bulgari

“The issue is no longer simply buying or selling but embodying true Style”.

Giacomo Santucci


S.S.E. Training & Consulting – credits